What is Advertiza?
«Share of context advertising market has grown up to 60% in 2008», «Advertizers have spent more than $350 million on context advertizing», «Crisis has lead to flow of money from media to the Internet», «Context advertising - is the most effective means of site promotion» - these are just several titles you will get in search results by query «context advertising». And that is true. During the last several years, advertisers have been experimenting with Internet advertisement market, publishing big and bright banners on leading portals on the Net, after that they started optimazing their spendings and became familiar with AdWords, and other systems.
All that has resulted in the amount of context advertising in 2008 two times exceeding the amount of media advertising (350 million USD vs. 160 million.)
The most wide-spread types of ads:
- graphical: «classical» 468х60, «sky-skrapers»;
- context ads that appear in context of a page, or search query;
- teasers - ads combining image and text, which are shown like banners.
- unconventional forms of ads: ads intergation in video clips, audio tracks.
The most effective are context ads and teasers.
Context ads are effective as they are the easiest to target, context ads are shown only to users who are already interested in product. Moreover, context advertising systems usually charge money for clicks, not for impressions, thus advertiser understands and sees, for what he/she is paying for.
If you are dealing with teasers how you show a teaser to audience is vital: nice pirture plus intriguing text will certainly grab user's attention.
In ADVERTIZA we have succeeded in combining advantages of these effective types of advertising. We have taken convenient targeting from context ads and intriguing pictures from teasers.
You pay only for clicks, so while setting the budget, you can be sure how many interested people will click on your ad. Cost of one click is lower than in many popular systems.
